Apple’s main business still revolves around the iPhone, with roughly half of the revenue being brought in by these devices. But this is why it feels so strange that the company managed to build a better entry-level Apple laptop than an entry-level iPhone.
The MacBook Neo starts at $599 in the US, with buyers getting a full aluminum build, a 13-inch hi-res Liquid Retina display, Apple silicon, and all-day battery life. Apple is clear about what it has built. This isn’t a Pro machine with the powerful M series processors. But despite the various cutbacks in hardware, it still feels like a complete product.
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Meanwhile, the iPhone 17e has the same philosophy as a new entry-level iPhone, but it is still harder to love in the same way. For the same $599 price tag,
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