11 of the Biggest Moments in Tim Cook’s Time As Apple CEO

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It’s the end of an era: On Monday, Tim Cook announced his plans to step down as Apple CEO. By September, the company’s senior vice president of hardware engineering John Ternus will succeed Cook in the role, and Apple will have its second CEO since Steve Jobs’ departure in 2011. A lot has happened over at Apple Inc. since Tim Cook took over nearly 15 years ago, but there are some moments that stand out more than others. I’ve highlighted 11 products and decisions the company has announced or made during Cook’s tenure that I think defined this chapter.

Apple introduced Siri in 2011

Tim Cook’s first major product announcement actually occurred while Steve Jobs was still alive. On Oct. 4, 2011, Apple announced the iPhone 4s, and while the phone was quite similar to the iPhone 4, it introduced one feature that

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