A new court filing appears to tie Scooter Braun more tightly to the entertainment industry’s emerging smear-site saga. The Hollywood Reporter first exposed the clandestine operation in February.
The scandal initially surfaced via a lawsuit connected to Blake Lively and Justin Baldoni’s It Ends with Us legal war, which is slated for trial in May. Brought by publicist Stephanie Jones, the suit alleged a “cottage industry” of defamatory anonymous websites operating from a shared playbook orchestrated by Baldoni’s crisis publicist Melissa Nathan and online fixer Jed Wallace. A second suit filed in February by actress-turned-activist Alexa Nikolas, a target of one of these smear sites, also named Baldoni’s lawyer Bryan Freedman as a defendant.
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Jones and Nikolas contend they’ve uncovered digital campaigns of discreditation, in which perpetrators destroyed reputations by alleging, without substantiation, that adversaries engaged in — among other activities —
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