Comcast Stock Pops As Olympics, Super Bowl Fire Up Q1 Advertising, Broadband Improves

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Comcast blew past Wall Street forecasts on the top and bottom lines for the three months ended in March as ad sales boomed and shaky broadband appears to be turning around. The Winter Olympics the Super Bowl added $2.2 billion in incremental advertising revenue. The shares, which have been poky over the past year, jumped over 10% after the numbers.

Brian Roberts and Mike Cavanagh called 2026 “an important year of execution.”

“We’re seeing tangible early signs our pivot is taking hold” in broadband, a key focus of investors, where subscriber losses improved amid a major push,” said the co-CEOS. Domestic residential broadband
customer net losses improved by 117,000 year-over-year to 65,000. The division is part of Comcast’s giant Connectivity & Platforms segment. It’s been a pain point as subscribers bailed but the company has been working on a national push to woo customers with better service, packages and

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