Chriselle Lim, a fashion influencer that turned the fragrance company Phlur into a major global brand, has signed with CAA for representation.
The Hollywood entertainment and sports agency will support Lim as the blogger-turned-entrepreneur expands at the intersection of fashion, beauty and the fast-growing digital creator economy. She has 6 million social media followers gained through an emotion-led storytelling model as Lim navigated college, dating, marriage, divorce and life as a single mom.
That included Lim in 2023 going viral with a “divorce cake” video that marked the end of her marriage. Earlier, in 2021, Lim joined Phlur and has since led a turnaround of the fragrance brand as the creative director.
“I had seen how meaningful and expressive fragrance could be in my life and wanted to share that experience with a bigger audience,” she wrote on the Phlur website about the brand. Lim secured distribution
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