Microsoft just hit reset on its gaming identity, and in a way, it feels like going back to basics. Because “Microsoft Gaming” is out, and Xbox is officially back at the center of everything.
Why is Microsoft ditching “Microsoft Gaming” for Xbox again?
In a recent internal shift, Microsoft has rebranded its entire gaming division back to Xbox, effectively dropping the “Microsoft Gaming” label altogether.
MicrosoftThis isn’t just a cosmetic change. The new CEO, Asha Sharma, has made it clear that “Xbox needs to be the identity”, signaling a move away from the broader, corporate-sounding branding toward something more focused and recognizable.
Official Xbox PodcastThe “Microsoft Gaming” name originally came into play during the Activision Blizzard acquisition era under Phil Spencer, when the company was positioning gaming as a larger business unit. Now, the shift
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