Fresh off a triumphant guest turn at Coachella, the Queen of Pop is doing what she does best — getting attention — in a different kind of crowded venue: the gay hookup app Grindr.
As one of the “few brand partners hand-selected by the OG Mother,” a press release announces, the icon is “taking over” the yellow app to bring “community into her world — just in time for Pride season.”
What that means for Grindr users right now is that their profile grid will always contain one square devoted to Madonna, reclining in a fuchsia body stalking with zebra stripes projected over her.
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Click on the square (which you can’t block) and you get a message from Madonna herself:
“Hi Grindr. It’s Motha. I made an exclusive vinyl of my new album just for you. I could
...Keep reading this article on Hollywood Reporter.
