Spotify is making a big move into fitness.
The audio company has partnered with Peloton to give paid users access to more than 1,400 on-demand workout classes from Peloton instructors within the Spotify app. The classes will include outdoors runs, strength, cardio, yoga and meditation but will not include workouts on the Peloton bike. The feature launches April 27 and will include content in English, German and Spanish.
The move comes as Spotify has already seen increasing interest among its userbase in fitness. The platform includes more than 150 million active fitness playlists for users to listen to while working out. Roman Wasenmüller, Spotify’s vp, global head of podcasts, told The Hollywood Reporter that the existing health and wellness content on the app, populated by video and audio of mediation, yoga and strength workouts made by outside creators, has been seeing 30 percent growth year over year.
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