Nobody likes paying for a full year of app subscriptions upfront, especially when you’re not sure whether you’ll still be using them in a few months. Apple has heard that frustration, well, sort of.
The company has announced a new App Store subscription type: monthly billing at an annual equivalent price. Sounds amazing, right? But there’s a catch. Monthly billing is locked in for a 12-month commitment period.
AppleWhat does the new subscription type actually offer?
Instead of choosing between a relatively more expensive monthly plan or a discounted annual payment (that’s how most apps lure customers to go for the yearly plans), App Store subscribers can now pay the lower, annual-equivalent rate (annual price divided by 12) on a monthly basis.
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For instance, an app that might cost $9.99 per month or $90 upfront could now cost
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