You know that feeling when you really need a break, but your phone keeps buzzing anyway? KitKat heard you. The chocolate brand, in collaboration with creative agency Ogilvy Colombia, has unveiled something called Break Mode, a KitKat wrapper that doubles as a Faraday cage for your phone.
A Faraday cage, for the uninitiated, is a conductive enclosure that blocks electromagnetic signals. The technology has traditionally lived in medical labs and data security facilities. Now it lives in a red chocolate wrapper, which is honestly something nobody saw coming.
How does KitKat’s Break Mode wrapper actually work?
The wrapper looks like an oversized KitKat envelope where you can put your phone. Once it is in there, all signals are completely cut off, including calls, 4G and 5G connectivity, Bluetooth, and GPS.
Ogilvy Colombia / KitKatThe magic happens in the layers of the wrapper.
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