It started as an experiment, Divine co-founder Evan Henshaw-Plath told me. He wanted to see if he could build an app that effectively filtered out AI slop.
The idea was to create a different kind of social media experience, one without AI-generated videos or picture-perfect photos, one that prioritized authenticity over engagement. That’s what led him back to Vine.
Vine, which peaked in popularity around 2014, was one of the original places online for short-form videos, known for its unpolished style and quirky humor. Despite the app being shut down in 2017, those old Vine videos still existed thanks to the Internet Archive. The Divine team worked with folks there to convert those archived videos into a more accessible format so they could be viewed again.
“That’s how Divine came to be, where we’re [asked], can we bring back these old videos? Can we bring back this old way of creating? And can
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