YouTube ad revenue rose 11% in the first quarter compared with the same period in 2025, flirting with the $10 billion mark.
The ad revenue haul of $9.883 billion was one of many solid parts of parent company Alphabet‘s overall quarter reported Wednesday. YouTube was cited by the tech giant, along with Google One, as key factors that drove overall paid subscriptions to 350 million. The company noted in 2025 that YouTube Premium had surpassed 125 million subscribers. Earlier this month, it announced price hikes for the service.
Total revenue at Alphabet increased 22% to $109.9 billion, the 11th second quarter of double-digit gains, while earnings per share boomed 82% to $5.11. The top and bottom line easily beat Wall Street analysts’ consensus forecasts of $107 billion and $2.63, respectively.
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Shares in Alphabet jumped 6% in after-market trading Wednesday on
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