Talk about a daring and devilish move.
This weekend, The Devil Wears Prada 2 will become the first female-driven movie in modern history to kick off the summer box office, a duty that has generally gone to a Marvel superhero pic. One exception was Universal’s The Fall Guy in 2024, the Ryan Gosling-Emily Blunt starrer which could never quite decide whether it was an action movie or a romancer. It opened to a sorely disappointing $27.7 million.
It, did however, ultimately get to nearly $200 million worldwide by the time it fled theaters. If tracking and the dizzying pace of advance ticket sales are correct, 20th Century’s Prada 2 will earn nearly $200 million in its global debut alone. Tracking shows the movie opening anywhere from $68 million to $75 million in North America, while 20th and parent company Disney are sticking to $70 million to $75 million.
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