AMC Global Media is leveraging its relationship with corporate cousin Sphere Entertainment, lining up key promotions at New York’s Beacon Theatre and Sphere in Las Vegas.
The company announced the plans Wednesday night at its annual upfront presentation to ad buyers in New York.
June 2 is booked at the Beacon for The Vampire Lestat: One Night Only, a live event featuring Sam Reid as Lestat de Lioncourt, the central character from Anne Rice’s Interview with the Vampire. The series, whose name was changed last year from Interview with the Vampire, will premiere its third season June 7.
After a successful 2025 foray, AMC is headed back to Sphere for a promo tied to holiday-season programming (“Sphere of Cheer”). Last year, the singular venue’s exterior was deployed for the horror-themed “Sphere of Fear” and “FearFest” campaigns, and that Halloween-timed campaign will also return.
Kim Kelleher, AMC’s
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