Rugby is ready for a global sports spurt! World Rugby and global sports marketing agency IMG unveiled on Thursday that they have struck a long-term media rights partnership “to further accelerate rugby’s growth in the United States and globally ahead of the landmark men’s and women’s Rugby World Cups (RWC) in 2031 and 2033,” which will take place in the country.
Under the agreement, financial terms of which weren’t disclosed, IMG said it will help World Rugby “shape a media and market strategy designed to deliver long-term impact.” This will include strategic advisory on U.S and global media rights, distribution, content, and in-market initiatives in the lead-up to the Rugby World Cups. IMG will also provide consulting across such topics as “driving audience reach and growing value and impact for the sport more broadly.”
Related Stories
Most recently, IMG, part of TKO Group, advised on World Rugby’s
...Keep reading this article on Hollywood Reporter.
