Netflix gets its own “Clips” vertical video feed to lure you away from TikToks and Reels

Netflix is adding a new way for you to watch content on its app. The company’s latest rework is bringing the vertical TikTok and Instagram Reels-style system with “Clips”, which is designed to make the process of finding something to watch more interactive.

The new vertical video feed shares short snippets of movies and shows, blending the addictive interactive experience of social media with the streaming platform.

How this isn’t a TikTok rip-off

While such a format was popularized by apps like TikTok, Netflix Clips has a bigger angle than just showing short-form video content. The company has been testing this for a while, and the main goal is to make discovery faster and more intuitive. You’ve probably been through that tedious process of deciding what to watch on Netflix, which is where Clips comes in.