Netflix is doubling down on vertical video, launching an entirely new feature on mobile phones called “Clips” that is meant to drive both engagement and discovery for its users.
Vertical video is not new to Netflix. It launched Previews in 2018, and then Fast Laughs in 2021, but Clips is a significant expansion of that concept, encompassing all genres and with a heavy focus on personalization, more akin to TikTok or YouTube Shorts than what came before.
At launch it will include clips from Netflix’s library and some new programming, with a regular cadence of clips expected to be added on a regular basis. Eventually clips from podcasts and live events will be added to the Clips feature as well. There will also be themed collections based on genres and formats.
The personalized algorithm means that two users who enjoyed the same film or show could end
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