After a long-awaited revamp of its main user interface last year, Netflix has overhauled its mobile app, adding a vertical video feed designed to improve subscriber engagement.
The design of the vertical video offering, which is dubbed “Clips,” is meant to suit “the way you actually use your phone: quick, visual, and easy to tap into something that catches your eye,” the company said in a press release. “Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling. You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.”
The feed will eventually also include podcasts, live programming and collections based on genres, like romance or specific interests
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