EXCLUSIVE: 20th Century Studios‘ The Devil Wears Prada 2 is sashaying in tonight with $10M previews which began at 2PM today according to sources.
Heck, yes, that’s a great start. At that level, Devil Wears Prada 2 is under last summer’s kickoff, Disney/Marvel Studios’ Thunderbolts* ($11.5M previews, $74.3M opening), right near Disney’s Little Mermaid ($10.3M previews, $95.5M opening) from 2023, and just under 2017’s Wonder Woman ($11M previews, $103.2M). A week ago, Lionsgate’s Michael posted overall previews (Thursday and Wednesday fan Imax shows) of $12.6M which led to a $97.2M North American start. Devil Wears Prada 2 is booked at 4,150 theaters and has all the PLF screens, while the King of Pop holds onto Imax.
Presales were quite sexy heading into the weekend with $20M for the David Frankel directed sequel, which arrives in theaters close to 20 years after the first pic. That presales figure was
...Keep reading this article on DEADLINE.
