A lot of people signed up for Netflix to watch Jake Paul fight Mike Tyson

Netflix’s big bet on live events is paying off. New data published by the analytics firm Antenna indicates that Netflix added 1.43 million subscribers in the days surrounding the Mike Tyson vs. Jake Paul boxing match, while 656,000 members signed up around its NFL Christmas Day games.

Those numbers may seem small in a sea of Netflix’s more than 300 million global subscribers, but the streamer has consistently maintained around 50,000 to 70,000 signups per day since it began its password-sharing crackdown in 2023, according to Antenna.

Image: Antenna

Netflix highlighted its record viewership for live events in a letter to investors on Tuesday, noting that it will focus on airing “can’t-miss, special event programming” rather than regular season sports programming.

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