Akunna Cook’s Next Narrative Africa Fund has spent the past year making the case that African storytelling is a serious global market that the entertainment industry has consistently underestimated. Now the organization has some numbers to back up its pitch.
NNAF released a new report Thursday, produced in partnership with Parrot Analytics, finding that global demand for African and diasporan film and television has outpaced supply over the past five years — and that the imbalance is especially pronounced in non-English-language titles and several of the commercial genres that drive streaming demand.
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Titled “From Influence to Investible: Quantifying Global Demand, Travelability & Investment Opportunity,” the study measures digitally expressed demand for African and diasporan content from 2020 through 2025. Its core takeaway is that African storytelling is not simply a cultural niche or an opportunity to boost representation, but a structurally underexploited
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