The Windows laptop market has never looked busier. There are more brands, more chips, more AI labels, and more “next-gen” promises than ever. But somehow, for all that noise, the category feels more boxed in than it has in years.
That is the irony of the AI PC moment. AI is supposed to be the big upgrade cycle that gives Windows laptops fresh relevance. Instead, it is quietly making them harder to buy into, especially if you are shopping anywhere below the premium tier. And in the middle of all that confusion, Apple’s MacBook lineup suddenly looks like the cleanest, easiest laptop story in the market.
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That is the real issue. AI has not just added features to Windows laptops. It has raised the minimum entry fee.
UnsplashAI raised the bar, but it went too far
Microsoft’s
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