AI might be getting impressively good at writing, designing, and even brainstorming. But when it comes to true creativity, humans still have the edge. A new study published in Advanced Science by researchers from the University of Barcelona’s Institute of Neuroscience, along with collaborators from IDIBELL, CVC-UAB, and the Vienna Cognitive Science Hub, argues that AI’s “creativity” isn’t genuine. Instead, it only appears that way on the surface.
The Institute of Neurosciences / University of BarcelonaThe research shows that while generative AI can produce outputs that appear creative, it largely recombines patterns from existing data rather than generating truly original ideas. In fact, it suggests AI struggles with the deeper “thinking process” behind creativity, even if the final output seems impressive. In other words, AI can mimic creativity, but it doesn’t really understand it.
Isn’t AI beating humans in creativity tests?
Yes and
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