Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.
The aim of the data-powered offering is to identify consumers who are predicted to be in the market for a brand’s product or service within the next three months.
Marketers can use Brand+ to deliver their messages on video streaming platforms like Prime Video and Twitch as well as top video publishers like BuzzFeed, Fox Corp. and Dotdash Meredith, Amazon said. In addition to its own platforms, Amazon is also a massive gateway to the broader streaming marketplace with Fire TV connected devices and the Amazon Channels store offering access to tens of millions of households beyond Prime and Twitch.
During Brand+ beta testing, Amazon Ads said, some advertisers experienced a sales increase of more than 10% increase and
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