Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.
The tech giant announced the new formats ahead of its upfront presentation to advertisers in New York.
The pause ads are designed to be more contextually relevant, so that viewers pausing, for example, The Summer I Turned Pretty could be served with travel ads or something else matching what’s happening on screen. The shoppable ads leverage real-time Amazon shopping signals, which include pricing, deals, reviews, and Prime shipping information.
The AI-powered offerings will be available across Prime Video, which has an average monthly ad-supported reach of more than 130 million U.S. customers. On average, 88% of Prime Video viewers in the U.S. have shopped on Amazon,
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