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Remember when two-day shipping seemed novel? “Wow—I can order this item on Amazon on Monday, and get it Wednesday? That’s amazing!” Now, orders are coming next day, sometimes as early as 4 a.m. I’m all for convenience, but how much faster do deliveries really need to get?
The answer, apparently, is much faster. On Tuesday, Amazon announced two new delivery options for customers in “a growing number of cities and towns:” For over 90,000 products on Amazon’s store, the company will let you choose to get the item in three hours or less. For those in select areas, you’ll even have the option to get it as soon as one hour.
For these new delivery options, Amazon is focusing on items you might expect to find at your local grocery store. That includes “everyday essentials,” like pantry, cleaning, health, and beauty
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