Amazon is reportedly planning to move its annual Prime Day shopping event earlier in the summer, shifting the massive sales event from its traditional July slot to late June. The change, first reported by Bloomberg, would mark one of the biggest scheduling tweaks to the company’s flagship retail promotion in years.
AmazonPrime Day has typically been held in mid-July, becoming one of the most important sales events of the year for Amazon and its marketplace sellers. The promotion was originally launched in 2015 as a way to celebrate Amazon’s anniversary while also encouraging more users to sign up for the company’s Prime subscription service.
Why would Amazon move Prime Day earlier?
While Amazon hasn’t officially confirmed the shift, the report suggests the company wants to bring the event forward to late June, potentially reshaping the summer sales calendar for retailers.
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