Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That’s about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.
According to the report, which is based on information from six ad buyers and documents, Amazon notified investors of the increase in ads but has not made a public announcement of the change.
Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of two to three and a half minutes per hour.
“We remain focused on prioritizing ad innovation over volume,” an Amazon Ads spokesperson said. “While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV and new ad formats —
...
Keep reading this article on CNET.
