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Amazon Prime Video’s New Head for Australia, NZ Touts ‘The Office,’ Local Originals And Push to Become Entertainment Hub

Last month Hwei Loke was upped as the new head of Amazon Prime Video Australia and New Zealand, ahead of perhaps the territory’s biggest ever local originals launch, the Aussie version of The Office, which debuts everywhere except the U.S. on Oct. 18.

Loke, a 15-year marketing veteran who has had stints at Disney, Australia’s SBS and Nickelodeon, takes the reins at Prime Video ANZ as the company basks in the critical glow and global ratings success of a number of recent local originals including the Aussie noir comedy Deadloch (boasting a 100% Fresh score on Rotten Tomatoes and ranking in Prime Video’s Top 10 TV shows in more than 165 countries including the U.S., the U.K., and Canada) and the Sigourney Weaver-starring drama The Lost Flowers of Alice Hart (Prime Video ANZ’s biggest local release globally to date that reached the top five overall in 78 countries).

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