Amazon plans to expand advertising on Prime Video to Brazil, India, Japan, the Netherlands and New Zealand in 2025.
Executives announced the move Tuesday at the annual Amazon Ads “Unboxed” event in Austin, TX, which showcases new products and initiatives.
In January 2024, Prime Video introduced ads on series and film originals and library titles in Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, UK and the U.S. Subscribers looking to opt out of ads are able to do so by paying an extra $3 a month. The company followed the ad shift by convening its first upfront event for media buyers, during the main week of presentations in New York by legacy media giants as well as Netflix and YouTube.
Last month, sources confirmed to Deadline that Amazon exceeded its internal target of $1.8 billion in upfront ad commitments. Live sports, along with popular
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