AMC Networks extolled some industry conventions – and much of its own library – at a lavish upfront presentation Wednesday night, while also positioning itself as a tech-enabled streaming player.
At a time when a range of upfronts and NewFronts players are either ditching in-person shows or scaling them back, the cable and streaming programmer stepped up at New York’s tony Spring Studios in Tribeca.
“This year, we wanted to go a little bigger, a little broader and a little more expansive in terms of the people in the room and the ongoing conversation,” CEO Kristin Dolan said. Along with ad buyers and CMOs, distribution partners and tech vendors were also in attendance.
“Every media company today is trying to find its own path in a world that looks vastly different than it did five years ago, or even five months ago,” Dolan said. “Our path is
...
Keep reading this article on DEADLINE.
