Paramount+ is heading to Thailand. Paramount Global revealed a licensing deal Thursday with the Bangkok-based entertainment firm Mono that will bring the Paramount+ brand and a selection of Paramount content to the Thai company’s growing streaming service Monomax.
The Paramount+ destination on Monomax will launch in November, the new partners said. The agreement was unveiled during the second day of the APOS media conference in Bali, Indonesia. Speaking at APOS, Lisa Kramer, Paramount Global’s president for international content licensing, global content distribution, said the Thailand deal was the first of many similar deals in the region.
Related Stories
The deal continues Paramount Global’s flexible approach to bringing the Paramount+ brand and its content portfolio to markets around the world, whether via a direct launch of the direct-to-consumer service or through bundled partnerships with local operators. Branded tie-ups similar to the new Thai agreement
...
Keep reading this article on Hollywood Reporter.
