Apple is officially taking a page from the Google Maps playbook. The Cupertino giant is moving ahead with plans to introduce ads in Apple Maps, allowing businesses to buy visual space within the app’s search results.
Apple’s services division already generates over $100 billion annually, and monetising Maps would be the next logical step. The app is used by millions of users across iPhones, Apple Watches, and CarPlay dashboards, making it an excellent audience for targeted ads.
UnsplashHow will the ads in Apple Maps actually work?
Businesses, such as restaurants, gyms, coffee shops, amusement parks, workshops, etc., will be able to bid on search terms like “food,” “coffee,” “water rides,” or “car repair” so their listings appear above organic Apple Maps results.
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