Apple’s AI strategy might be taking a very familiar turn, one that made the iPhone what it is today. As per Bloomberg’s recent report, Apple is working on a new “Extensions” system in iOS 27 that would allow third-party AI assistants to plug directly into Siri, including services like Google Gemini and Anthropic’s Claude.
Rachit Agarwal / Digital TrendsMore importantly, this won’t just be a hidden setting. Instead, Apple is reportedly planning a dedicated section inside the App Store for these AI integrations, effectively creating a marketplace for AI tools, very similar to how apps are distributed today.
What does this actually mean for Siri?
It’s a pretty massive shift. Instead of trying to build one perfect AI, Apple seems to be turning Siri into a hub or “router” for multiple AI models, letting users choose which assistant handles their queries. That means
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