Apple Reportedly Eyes ‘iPhone Ultra’ Name for Folding Phone Expected This Year

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It’s a new week and a new set of rumors for Apple’s first foldable phone. If Tuesday’s reports are true, the device will be called the Ultra, have a bookish shape and launch in September.

The main report comes from Bloomberg’s Mark Gurman, who said the foldable is on track for a September launch, despite Nikkei Asia reporting that the phone might not launch until 2027 due to issues that cropped up during the engineering test phase.

Citing unnamed sources, Gurman said Apple will introduce the foldable phone in September alongside the iPhone 18 Pro and Pro Max. Those phones would likely go on sale about a week after being unveiled.

An Apple representative didn’t immediately respond to a request for comment. It’s important to note that while rumors abound, Apple has confirmed none of them — not even the existence of a foldable iPhone.

Still, the earlier Nikkei Asia report was jarring enough to send Apple’s

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