Apple Reportedly Threatened to Remove Grok From App Store Over Deepfakes

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Grok, the AI app owned by Elon Musk’s xAI, was nearly pulled from Apple’s App Store earlier this year amid a scandal over sexualized deepfakes of real people generated by the tool that proliferated on X, formerly known as Twitter.

According to reporting from NBC News, Apple told US senators in a letter about its dealings with xAI over the app, including warnings that Grok would be removed from the App Store if changes were not made to address the deepfake crisis. A separate report from NBC this week, an investigation into Grok, found that sexualized AI-generated images are still coming from Grok and spreading online. 

Representatives for Apple and xAI didn’t immediately respond to requests for comment. CNET also reached out to the press offices of three senators who authored a letter to Apple and Google (PDF) in January that urged them to enforce app store rules to deal with Grok’s

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