Apple: The Next 50 Years

Apple was born in 1976, and it’s turning 50. I know the feeling. When I turned 50, not so long ago, I stared off into space for a while, started some new projects and did fun things with my friends.

But then what? Me, I’m still working that out. For Apple, the future is equally uncertain. Even when you’re one of the largest companies and the dominant maker of computers, phones and wearables, what’s the trajectory in a world overrun with disruptive AI and facing economic headwinds and climate change?

Over the last 20 years, I’ve reviewed most of Apple’s emerging products, from the iPhone to the Apple Watch, from AirPods to the Vision Pro. I grew up with Apple tech: When I was a kid, we had an Apple IIC in our home computer room and an Apple-made dot-matrix printer connected to it.

As I sit here today typing on

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