Apple is bringing one of its biggest shows to a free streaming platform, in an apparent bet that the influx of viewers will help drive new subscribers to its Apple TV+ streaming service.
Roku on Thursday said that the entire first season of Severance would be available on its Roku Channel for what it is calling an “exclusive fan experience,” which will run through Jan. 19.
The effort is connected to the debut of season two of Severance on Apple TV+ on Jan. 17. In addition to the first season, Roku Channel will get a preview of season two of the Adam Scott-starring thriller, as well as behind-the-scenes content. Users will also be eligible for three free months of Apple TV+.
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