Apple’s new CEO, John Ternus, will have to deal with a lot of issues when he takes the reins of the company in September. But undoubtedly the biggest challenge Ternus will have to immediately reckon with is AI.
Apple announced on Monday that Cook will be stepping down as CEO after 15 years. Cook led Apple through years of major transformations and big product drops that are now part of the daily fabric of our digital lives. Now, as a new Apple era is about to begin, there will likely be a lot of pressure on the 50-year-old Ternus to overhaul the company’s AI strategy or change gears. But I hope he doesn’t stray too far from Cook’s playbook. To paraphrase comedian Chris Fleming, there is something waiting for them in the divine if they resist.
In 2026, every tech company is now an AI company, and Apple has been judged by tech enthusiasts and
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