The fight for subscribers among streaming services is more or less over; now, the battleground has shifted to engagement. Streaming platforms are in a war for customer attention with online video-sharing platforms like TikTok and YouTube, with younger viewers spending increasing amounts of time with such services. A new study from Omdia shows that even older viewers are watching video on their phones while also watching TV in increasing numbers, yet another sign that streaming services might be losing the battle for viewer attention.
Key Details: Spreading habit: More than half of viewers aged 45 to 54 watch video on their phones while watching TV. Even the elderly: The number of viewers age 55+ who multitask with video has grown markedly since 2022. Your move, streamers: Netflix has made some steps to try to win back audience eyes, but other streamers need to catch up. 
Sign
Keep reading this article on The Streamable.
