EXCLUSIVE: A platform for actors that aims to “protect and monetise human identity in the age of artificial intelligence” launches officially today, but many in the UK film and TV industry have been debating the merits of Twinnin for weeks.
Backed by Google and Nvidia, Twinnin clones an actors face, creating an “identity record” secured with what it terms “immutable provenance technology.” That likeness can then be sold on to studios or brands for use in shows, movies or ads. The platform is run by AI Kat, a technology company backed by VC funding from Google and Nvidia, both of which Twinnin founder Katrien Grobler tells us approve and have signed off on Twinnin. Actors can sign up for $14.99 per year to post their digital likeness on the app and receive callouts. Studios or brands can subscribe to a number of different tiers, with the enterprise tier, which Grobler
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