The transition from television to online video is gaining speed across Asia. Over the next five years, online video revenues in the region will grow from $64 billion in 2024 to $89 billion by 2029 — a 40 percent uptick. Traditional TV revenue, meanwhile, will contract by $8 billion over the same period, according to a new report from consultancy Media Partners Asia.
The report’s authors project that streaming in the region will overtake TV by 2027, driven foremost by China and India, with SVOD’s share of the Asia-Pacific video industry’s total revenues rising from 44 percent in 2024 to over 54 percent by the end of the decade.
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“The shift to online has become even more accelerated,” says Vivek Couto, MPA’s executive director. “We’re seeing deepening pools of subscriber growth on SVOD, a much stronger local advertising ecosystem develop, as Netflix
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