Apple has never been known for making affordable products. So when the company launched the MacBook Neo at $599, it caught everyone off guard, including its biggest rivals. With the education pricing of $499, the MacBook Neo is an even more enticing product for students.
As reported by PCMag, Asus co-CEO S.Y. Hsu didn’t mince words on a recent earnings call, calling it a “shock to the entire industry.” He believes that the entire Windows PC ecosystem, including Microsoft, Intel, and AMD, is actively discussing how to respond. That’s quite the statement.
The PC industry is already feeling the heat
Hsu did try to downplay the threat a little. He described the MacBook Neo as a “content consumption” device, comparing it more to an iPad than a traditional laptop. His argument is that it can’t handle more demanding, compute-intensive tasks, and the 8GB of memory can’t be upgraded.
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