Just over a month after Walmart closed a $2.3 billion deal to acquire Vizio to help further its ambitions in the connected TV advertising space, the retailer has unveiled a new bundling plan for consumers […]
Erik Hayden
4 posts
It’s no coincidence that less than a month after Amazon Prime Video made its advertising tier the default for its subscribers in January, its major retail rival unveiled a deal to buy television maker Vizio […]
A recent decision by a little-known industry oversight group could end up having a sizable impact on TV ratings and the ad business that relies on them. The Media Rating Council, which accredits audience measurement […]
Netflix‘s decision to break up some of its scripted shows can translate to more series views even with less total time spent on some shows. Season four of Netflix’s YA drama Outer Banks debuted at […]