Major League Baseball’s new season — and its new media deal — got off to a solid start, with opening games on Netflix and NBC turning in multi-year highs for the first week of the season.
Netflix’s telecast of the season-opening game between the New York Yankees and San Francisco Giants drew 2.97 million U.S. viewers, based on Nielsen’s big data plus panel ratings for March 25. The next night, NBC and Peacock’s primetime telecast of the Los Angeles Dodgers and Arizona Diamondbacks’ season opener drew 3.2 million viewers, per Nielsen and Adobe Analytics figures. Nielsen has the NBC portion of the game at 2.74 million viewers, which would mean about 460,000 people watched on Peacock.
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Both telecasts were the highest opening day primetime games since 2017, excluding the COVID-shortened 2020 season that began in July. Netflix and NBC can each lay
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