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Bhansali Productions CEO Prerna Singh on Bringing Big Bollywood to the Small Screen with Netflix’s ‘Heeramandi’

After executive stints at such Indian media giants as Eros International, Abundantia Entertainment and Reliance Entertainment, Singh joined Sanjay Leela Bhansali’s Bhansali Productions in 2019, heading up operations at the Bollywood powerhouse.

Singh has expanded the company’s business to the small screen with the epic series Heeramandi: The Diamond Bazaar, a Netflix original about the lives of tawaifs — the courtesan singer-dancer-poets who catered to Indian nobility — during the Indian independence movement against the British Raj. The series has already been renewed for a second season.

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Singh sees the rise of streaming platforms in India as an opportunity to better reflect the country’s “rich cultural landscape” in its stories. “By addressing social issues and showcasing regional cultures, we can create content that resonates with people from all walks of life,” she says. “The rise of streaming platforms gives us an

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