EXCLUSIVE: Blink49 Studios is expanding its brand studio business with a pair of hires.
Elizabeth Firth has been named Senior VP, Partnerships & Commercial Strategy, based out of New York, while Melissa Lacks becomes Senior Director, Sales, Brand.
Firth, who comes across from influencer marketing giant Influential, will report to Adam Puchalsky, the President of Blink49’s Brand Studio, who joined last year having previously worked at Kevin Hart’s Hartbeat.
Among Firth’s duties will be expanding brand-funded entertainment initiatives through partnerships with brands and creative partners.
She also counts a long spell at UM Worldwide among her roles, and is known for working on large-scale influencer program for major brands such as PepsiCo, American Express, Marriott, Coca-Cola, Mastercard, Sony, and British Airways.
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“Elizabeth brings exactly the kind of experience we need as we build Blink49’s Brand Studio,”
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