Paramount’s Pluto TV and French broadcaster M6 have inked a programming deal that will see each provide content to the other’s digital platforms.
AVOD service Pluto TV will seed a dozen channels from its platform to RTL-owned M6, which will carry them on its M6+ catch-up and streaming service. There will be about 3,000 hours of content and titles include reality series Just Tattoo Of Us, animated show Yu-Gi-Oh! and U.S. procedural Blue Bloods.
In return, M6 will have six of its channels carried on Pluto TV, meaning shows including Zone Interdite, Turbo, and Les Marseillais drop on the free streamer.
As well as the editorial agreement, there is a commercial aspect to the M6-Pluto deal. The M6 Publicité ad sales unit will sell across the Pluto TV inventory. Paramount Advertising in France will also sell ads on Pluto alongside the M6 team.
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