In its relatively short history as a social media platform, Bluesky has a pretty decent record for listening to its users. The site saw a surge in popularity after the 2024 election, following what many saw as Twitter’s collapse after it was purchased, renamed, and dramatically changed by Elon Musk. But its newest AI project isn’t winning over many users.
Attie is a new AI assistant being built by Bluesky that can create custom social media feeds. It’s named after the infrastructure behind Bluesky and Attie, the AT Protocol. Attie will be a separate, optional app. It’s currently in an invite-only closed beta.
Bluesky’s CEO-turned-chief innovation officer, Jay Graber, is leading the company’s Exploration team building Attie. In a personal blog post published on March 28, she describes Attie as a kind of vibe-coding tool. She wrote, “[Attie] feels more like having a conversation than configuring software. You describe the sort of posts
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