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“CBS Sunday Morning” correspondent David Pogue’s new book, “Apple: The First 50 Years” (to be published March 10 by Simon & Schuster), examines how, in its first half-century, the company founded by Steve Wozniak and Steve Jobs remade the culture – and then, incredibly, remade itself.
Read the excerpt below, and don’t miss David Pogue’s report on the first 50 years of Apple on “CBS Sunday Morning” March 8!
“Apple: The First 50 Years” by David Pogue
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Steve Jobs had been away from the company he founded for 11 years. When he returned on July 6, 1997, Apple had been through three CEOs in four years, and it was in desperate shape.
Morale was at zero. Talented people were leaving in droves.
...Keep reading this article on CBSNews.
